S&F Trucking not only strives to provide you with Full Truck Load Delivery Service, but also offers businesses with the best opportunity to target their advertising message. 

Mobile advertising costs a fraction of the price of traditional forms of advertising. Truck-side advertising can save you money and offer an amazing amount of exposure. Most importantly it provides strategic target marketing. 

We customize transportation packages so that you get exactly what you need. It's that simple! Stand out from your competitors by calling today for a free estimate 214-948-1226 or email info@sftrucking.us

Truck-side Advertising Promotion:

Truck-side advertising enhances and strengthens the effectiveness of the other ad mediums, TV, radio, newspapers, magazines, direct mail, etc. Promotion and marketing is what keeps most businesses alive and this medium provides another affordable choice to do just that.

The most crucial fact is - outdoor advertising reaches 96% of the American population. Some 150 million of us commute every business day, drive an average of 302 miles per week and nearly 15,000 miles a year. The streets are where the market is…

On the flip side, there are over 3 million commercial vehicles conducting business on America’s roads that deliver 70% of all freight to 80% of American communities. Wherever there are commercial trucks - there is opportunity to utilize this form of marketing.

Trucks have become so much like rolling billboards that they are rated the same way in terms of impressions made, wherein all advertising media is measured in terms of cost per thousand (CPM) – truck-side advertising is around $1.50 - currently the lowest in the industry.

IMPRESSIONS HIGHWAY FORMULA:

60 sec X 60 min = 3600 sec/hr 
3600 x 12 = 43,200 sec/day 
43,200 sec/day x 1.8 (TAB / DOT average) impressions per car =

77,760 impressions per day if you average 1 car per second - Use 77,760 as a multiplier of the average cars per second to get impressions per day. 

(Also, if only oncoming traffic is considered - then a mobile ad will be double that of a static ad if the truck with the ad is traveling at the same average speed as the oncoming traffic.)

Sample One: 5 cars per second x 77,760 - 388,800 Impressions.

We figure the average cars per second at 6, So 6 x 77,760 = 466,560 Impressions that day. 

Stationary billboards work well if you can secure a great location. The problem is, the best billboard space has a waiting list and low cost billboard space won't be visible to most of the population. Truck-side Ads routinely cover an area filled with hundreds of billboards in a single day.
 

Advertising is easy to initiate. Simply rent space, print graphics, install, and Roll.

• Rent as many or few trailers as you need. There is no minimum purchase.
• Advertise for as long or short a period as necessary to accomplish your goals. We contract space quarterly, semi-annually or year-round.
• We will display your message on both sides of the trailer using all 53ft of space.
• We are a regional carrier based in Dallas, Texas covering ALL major Texas Highways and surrounding states including I-45 N&S, I-35 N&S, I-20 E&W, I-75 N&S, I-635 E&W, I-10 E&W, NTTA toll-ways, etc. Each van travels an average of 125,000 miles per year or 2400 miles per week.

SET UP FEES - (PRINTING AND INSTALLATION): To be Paid up front as part of standard contract.

Using the Aluminum Media Frame system:

Print Material:  8oz black backed non-adhesive vinyl

Resolution:  360dpi billboard mode printing

Finishing:  trim to install size

Size:  8’x52’  4/0

Qty:  1 set  (1 print per side of 53’ side of trailer)

Installation services: (install Aluminum Media Frame system on trailer and mount print)

1 set/trailer: Print $3,079.35 --- Installation: $2500.00 --- (Grand Total $5579.35 + tax)

5 sets/trailers: Print $2,627.85 ea trailer (Total $13,139.25) --- Installation: $2,125.00 ea trailer        (Total $10,625) --- (Grand Total $23,764.35 + tax)

10 sets/trailers: Print $2,392.15 ea trailer (Total $23,921.50) --- Installation: $1,875.00 ea trailer       (Total $18,750) --- (Grand Total $42,671.50 + tax)

Replacement prints:  $834.95 each print – replacement install $187.50 each print.

MONTHLY PRICING: To be Paid on the 1^st of each month as part of standard contract

                    # OF Trucks 3-6 Months                                                              12 Months

                 1-5           1500.00 ea Per mth                                                       1250.00 ea Per mth
                 6-10         1250.00 ea Per mth                                                       1100.00 ea Per mth
                 11-25       1100.00 ea Per mth                                                       1000.00 ea Per mth

Accountability - Verifying / Tracking The 'Delivery' of Your Advertising

Our program(s) offer you several means to be confident that your advertising will be delivered to your expectations.

On-Board Tracking: Fleet operators must keep track of their vehicles (for their own purposes, ICC regulations or for customer delivery validations). Manual or computerized dispatch logs also provide a useful mechanism to obtain 'performance validation' about the delivery of your advertising displays.

These validating mechanisms are available to you for free simply because we have the data readily available to us in the course of daily operations. More sophisticated reports (real-time locator maps, route time and travel data, load destination plotting, etc.), can be arranged (at your expense) if you want (or need) such information as "added assurance" or for "marketing purposes."

Framing -vs –Adhesive Vinyl Graphics:

Marketing messages are not permanent, but instead evolve over time. The optimum medium used to carry that message must be capable of facilitating these changes in a fast and economical manner. This need is the premise behind the growing use of framing systems in fleet graphics, and why adhesive fleet graphics have passed maturity in the product life cycle and are on the decline. Traditional adhesive fleet graphics are not easily changed and are expensive to replace. However, when a framing system is used, only the frame itself is permanent while the vinyl signage it secures is easily and economically changed.

Framing System & Sign Installation: (1. Install Frame, 2. Slide on Sign, 3. Stretch Sign and Secure, 4. Finished Truck)

Installation Cost...

Cost is made up of materials, printing, and labor. The same system as used in the billboard industry. The materials used in framing cost much less than those used in adhesives, while the cost to print is equal. Labor is further broken down into labor rate and labor time. Since adhesives application is a skilled trade (see PDAA & UASG trade association web sites), the training required increases the labor rate versus that of framing. Labor time of framing is cut in half versus adhesive application.

Installation Time...

Full coverage adhesive application of a 53’ trailer takes a 2-man crew 8 hours for a total labor time of 16 hours. One man can install framed signage on the same sized trailer in 4 hours. For large fleets, this time advantage becomes an operational consideration. 50 trailers would take a 2-man crew 50 days to apply decals, whereas the same 2-man crew could finish in 12 days. 
Adhesives installation and removal can only take place in temp above 50 degrees and humidity less than 80%. This constraint limits work greatly

Changing the Message...

To change the ad on a fully adhesive covered 53' trailer would take 24 man hours and cost several thousands of dollars. Since the level of expense is cost prohibitive, fleet graphics buyers are "married" to their adhesive message for the life of the truck. With framing, the change-out cost and time involved is dramatically reduced, making ad changes economically feasible.